Principles of Marketing, 12th Edition
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impa
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(out of 29 reviews)
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Review by Elijah Chingosho for Principles of Marketing, 12th Edition
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This is an outstanding book by the Marketing Guru, Philip Kotler and co-author Gary Armstrong. This work is densely packed with valuable insights, guidance, and marketing techniques. It offers enormous potential to receptive and motivated readers who are able to move from thought to action. This revised and updated edition includes the latest developments in the field of marketing including effectively using the latest electronic information communication technologies.
The book methodically, step-by-step discuss the various principles in marketing. The book carries pertinent information, but it is organized and written in such a way that is easily digestible. The authors buttressed their arguments and conclusions with some notes on successful marketing initiatives highlighting the specific approaches taken by the various organisations highlighted.
I would recommend it to anyone who is doing graduate or post-graduate work in marketing or marketing management or just wants some insight into how to effectively market goods or services.
Review by Michael Muskalla for Principles of Marketing, 12th Edition
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This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I’m taking my marketing course online and I don’t have a teacher face-to-face I can talk to. Great book!
Review by James M. McCoy-Flowers for Principles of Marketing, 12th Edition
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I bought this book, well in advance of my Marketing Management class (when the 12th edition just came out, in 2007) while I was on deployment, in Dubai. If you ask me today, why I thought this book was the “gold standard” then, I probably could not tell you, but I know over the course of the deployment I studied this book, like it was a Bible, and then some. Fast forward to today, I just finished my Marketing Management class (2 months ago), and I still think this book is one of the most insightful and thought-provoking on Marketing that I have ever read.
In some ways I can understand why this book was not used in my beginning marketing class, it really leads you on a journey, which may (just may) be a bit too fast of a pace for some readers. But, it was perfect for my marketing management class. One poster above said it was good enough for Graduate / Post-Graduate work; and while I’m not quite there yet (still a senior in an undergrad program), I definitely will use this book as a reference.
If you want to learn marketing, gain broad insight about marketing, or learn how to be an effective marketing manager, this is the gold standard you should use.
James McCoy-Flowers
Review by S. Hota for Principles of Marketing, 12th Edition
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This book has an awesome collection from various marketing methods and in depth of understanding of situations marketing strategies. Author is renowned in the area of business in schools and practice. I am concerned about the future trusted community based marketing, the concepts remain same but the usage of marketing is totally dependent on how fast, accurately you are building a virtual marketplace is the key factor and can’t be ignored. These days the concepts are already achieved among web 2.0 initiatives, but there are certain key attributes which are missing from those are trust based marketing, narrowed down to a community based marketing etc. One example of such kind of platform is collabotrade.com where an individual can build a perfect web based trusted community.
Review by ressa518 for Principles of Marketing, 12th Edition
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This book is in good condition, and I received it in a timely manner. The book looked exactly the way it looked on the picture. I am satisfied with this product.