Marketing
With a fresh, streamlined design, MARKETING, 9e “Takes You There”–helping students achieve complete marketing success–by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learni
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