Marketing Management (13th Edition)
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing managem
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(out of 49 reviews)
List Price: $ 192.67
Price: $ 100.00
Review by R. Chatham for Marketing Management (13th Edition)
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This book tries to cram too much into each chapter, often breezing over incredibly deep topics in a way that is only confusing.
For instance, one chapter on data analysis mentions linear regression but doesn’t speak at all to what it is. If I had not taking a Quant course recently I would have been completely lost.
This seems to happen the most frequently at the ends of chapters. It seems as if they cover all the main points and then Kotler et. al try to cram all their other little notes and tidbits into overly dense paragraphs just before concluding.
Also if you’re a student who has to take the accompanying tests created by Prentiss Hall, expect the questions to come literally word for word from the test, rather than asking concept questions. I felt like I was back in gradeschool.
On the plus side, the book constantly gives breakout examples of the topic being discussed as applied in real life to actual businesses. Where many texts would continually reference the same handful of examples, the companies featured in this book vary widely in size, industry, and other features, giving a good, broad look at marketing as a whole, not just in the US but globally.
Review by Bargain Hunter USA for Marketing Management (13th Edition)
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This is an excellent book, and is widely used.
But what i don’t get is why is the hardcover version so expensive? I compared the Hardcover version to the Paperback version (The paperback version is described as the Eastern Economy Edition) and the contents are the same and the quality is very similar. The thing is that you can buy the paperback version for less than $50 for a new copy, while the hardcover will set you back $100 or more. I definately don’t see a reason why anyone would want to pay $50+ more for the hardcover version.
If you want to take a look at the paperback version, simply copy and paste B001Q2CP6S into the search box.
Happy bargain hunting
Review by David Pasley for Marketing Management (13th Edition)
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This was a required textbook for my graduate-level Marketing class. The book is way too wordy. It appears that each successive edition simply adds on more and more shameless corporate plugs that are not at all enlightening. You really feel like you are being constantly marketed to. There is good information, but you’ll have to skim past a lot of fluff to get to it.
Review by L. Bravim for Marketing Management (13th Edition)
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Marketing Management is one of the better textbooks of my MBA program. The concepts are described in a clear, concise manner. There are numerous examples of companies with successful marketing and those with major faux pas. Even without having taken an introductory marketing course, I had no trouble understanding the text. The layout is well designed, rich with graphics and interesting pictures. I would proffer that Kotler/Keller’s Marketing Management (13th Edition) could be used successfully by undergraduates and higher-level students.
Another review mentioned corporate references or endorsements. Of course they refer to well-known organizations! This is a business text for business students. It would be bizarre if they ignored the real-world to the exclusion of theory, which was a fatal flaw of textbooks’ past.
Review by Prerit K. Souda for Marketing Management (13th Edition)
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An Excellent book. Covers a wide variety of topics in marketing although it does not go in depth of any of them. If you are looking for an overview of marketing(in totality) this book is fabulous. If you are looking for indepth knowledge of certain marketing concepts, this may not be the right book for you..